According to Interbrand, more than 50% of a brands value is based on intangibles. This includes your brands reputation and overall corporate trust. Read more about how corporate ethics affects the bottom line with articles, videos, whitepapers and more from Ethisphere and other thought leaders.
Mark Twain once said: “I didn’t have time to write you a short letter, so I wrote a long one instead”. As corporate secretaries, we regularly face this challenge in relation to board communication: management Read More
Corporate reputation matters—in good times and in bad. Looking back at the last nine years (the period since Reputation Institute’s first public release with Forbes), it is very clear that being one of the most reputable companies creates disproportionate financial value.
Because reputation is the most valuable asset that any organization has, we focus on that topic in the first term of the MBA program in my required general management class at the Tuck School; we get back to it again as part of my Corporate Communication elective for second-year students.
As the carnage from the Libor scandal mounts, the deeper meaning of the scandal is being missed. We are in search of the “usual suspects,” e.g., poor compliance, poor leadership, and lax government regulation, even as a more subtle and darker problem lurks in the background.
In the years since ITT’s founding in 1920, the company has continually sought to enhance our ability to create value for our stakeholders. Our journey has transformed the nature of our company many times – taking us from what originally was a telecommunications business in 1920, to one of the world’s most well-known conglomerates in the 1970s, to a leader in defense, water and industrial markets over the last decade.
Benjamin Franklin said it well: “It takes many good deeds to build a good reputation, and only one bad one to lose it.” His observation reflects not only the critical importance of trust as both a guiding and operating principle, but the reality of its fragility.