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According to Interbrand, more than 50% of a brands value is based on intangibles. This includes your brands reputation and overall corporate trust. Read more about how corporate ethics affects the bottom line with articles, videos, whitepapers and more from Ethisphere and other thought leaders.

Renewable Energy: An Ethical Decision or Simple Economics
ARTICLE

By: Angus Duguid

Angus Duguid  has worked in the international design and construction industry for 18 years leading projects in both the public and private sectors. Duguid (pictured right) was a senior director at a major engineering company responsible for commercial Read More

By | May 18th, 2016|Reputation|

Ethics and Compliance Programs: The Centerpiece of Trust

By | June 4th, 2013|Categories: Reputation|

A Gallup Confidence in Institutions poll conducted June 2011 showed that fewer than one in five respondents have a “great deal” or “quite a lot” of confidence in big business (only Congress and health maintenance organizations fared worse out of the16 institutions included in the poll).

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Expectation of Trust From Third Parties

By | June 4th, 2013|Categories: Reputation|

Over the past five years, the topic of corporate behavior has continued to be headline news around the world. The result has been a global crisis for the institution of business: a lack of trust among stakeholders.

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Earning Your Reputation

By | June 4th, 2013|Categories: Reputation|

General Electric is deeply honored to participate in Ethisphere’s first-ever Trust Isssue. We are honored because a vital asset for good companies is the trust of customers, investors, governments and employees. Simply put, trust is to GE as air is to breathing.

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For Whom the Law Tolls

By | June 4th, 2013|Categories: Reputation|

It is a question asked by all parties in a matter with potential criminal consequences. The prosecutor -- considering whether to invest time in an enforcement investigation or, later, seek an indictment -- must assess whether a prosecution of the target’s offense conduct would be time-barred under the statute of limitations.

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Tests of Leadership and the Value of Reputation

By | June 4th, 2013|Categories: Reputation|

A Keynote by Former Secretary of State Madeleine K. Albright On the first evening of the 2012 Global Ethics Summit, Ethisphere hosted the 2012 World’s Most Ethical Companies awards dinner, honoring the companies that received Read More

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