Written by: David Herrick, EthicOne
Ethisphere will launch the industry’s first ethics benchmarking study of the marketing and communications functions in September. These functions play an increasingly critical role in creating cultures of ethics and sharing corporate views and values with outside stakeholders.
Pepsico, 3M, Voya Financial and U.S. Bank have all stepped forward as Founding Participants in the study. Leaders as diverse as Visa, Prudential, TE Connectivity and Cambia Health will be participating to determine the key processes, governance and policies of World’s Most Ethical Companies (WMEC) when it comes to marketing and communications.
We invite all WMECs to join the project. The time commitment is minimal – typically less than 3 hours – but the insights and leadership opportunities coming out of the study will be rich for those that participate. Learn more about our landmark benchmarking study of ethics and the role they play in the marketing and communications functions, by clicking here.