According to Interbrand, more than 50% of a brands value is based on intangibles. This includes your brands reputation and overall corporate trust. Read more about how corporate ethics affects the bottom line with articles, videos, whitepapers and more from Ethisphere and other thought leaders.
Katherine B. Quinn is Chief Strategy and Reputation Officer of U.S. Bancorp. Ms. Quinn has served in this position since joining U.S. Bancorp in September 2013 and has served on U.S. Bancorp’s Managing Committee since Read More
Ken Daly (pictured right) is President of the New York business of National Grid, which serves 4 million natural gas and electric customers in Brooklyn, Queens, Staten Island, Long Island and Upstate New York. Over Read More
J.P. Bilbrey is Chairman of the Board, President, and Chief Executive Officer for The Hershey Company, the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. More Read More
Mark Twain once said: “I didn’t have time to write you a short letter, so I wrote a long one instead”. As corporate secretaries, we regularly face this challenge in relation to board communication: management Read More
Angus Duguid has worked in the international design and construction industry for 18 years leading projects in both the public and private sectors. Duguid (pictured right) was a senior director at a major engineering company responsible for commercial Read More
The Impacts of Corporate Reputation on Talent Acquisition Telephone surveys with 1,014 people in North America in the fall of 2014 revealed the following attitudes about the impact of a company’s reputation on willingness to Read More
Brian Goldner, President & CEO for Hasbro, Inc. discussed how sharing an authentic story can inspire ethical behavior. By Brian Goldner At Hasbro, storytelling is integral to everything we do. You see it in our Read More